The fashion industry is one of the biggest contributors to the world’s waste problem, with clothing items often ending up in landfills. Jeans, in particular, are a popular clothing item that can take years to decompose. This is where the Blue Jeans Go Green™ program comes in – an innovative recycling program that turns old denim into eco-friendly insulation material for buildings, pharmaceutical packaging, pet beds and more. By participating in this program, individuals can give their old jeans a second life, reducing the amount of waste in landfills. Through the Blue Jeans Go Green™ program, people can make a positive impact on the environment while also making a meaningful contribution to their community.

All denim collected during the month of July will go to Cotton’s Blue Jeans Go Green™ program. Cotton’s Blue Jeans Go Green™ program collects your old denim to divert it from landfills. The collected denim will be transformed into natural cotton fiber insulation, some of which is used to help with building efforts around the country.

Wilco offers a great selection of your favorite denim brands such as Ariat, Wrangler, Carhartt, Rock & Roll Denim, Levis, Key, Kimes Ranch and more. Check out our assortment of styles, washes, and cuts for men and women at your local Wilco Farm Store.

Limit 6 trade-in items per household. Recycled denim must be 90% cotton or greater. Denim recycling event is happening July 2025 in all Wilco Farm Stores. Cannot be combined with other offers or discounts. Offer excludes sale priced denim and expires July 31, 2025.